Saturday, March 15, 2014

Defining A Platform for Success

Great companies hate the word “good.” With vigor, they are constantly evolving, adapting to the competitive landscape, recruiting intelligent, driven employees and searching for more creative ways to conduct business.
As a matter of fact, regardless of industry, successful organizations all share some common traits. Among these qualities is the ability to formulate new and innovative methods to prospect for business and recruit proficient, dedicated additions to the firm. I thought it would be helpful to discuss business and hiring with a company that leverages its sales strategies and employee procurement methods in order live and breathe a culture of success.
To further shed some light on the topic, I’ve asked Dustin Grosse, Chief Marketing Officer from DocuSign, a clear market share leader in Document Transaction Management and eSignature to share his thoughts on effective business, internal recruitment and social media prospecting.
My Opinion on This Group
I’ve done consulting for some of world’s government defense sectors and often utilize my training to “size-up” the people whom I interview. Dustin won me to his way of thinking by answering the questions I had honestly, intelligently, thoroughly and willingly. He was open which typically results me enjoying the back and forth banter because I enjoy learning.
The Questions and Mr. Gosner
The questions we went over had to do with Dustin himself, the DocuSign business philosophies, his executive recruitment prowess and his appreciation for his founder, entrepreneur Tom Gosner. Check out Tom’s story by clicking here.
Ken Sundheim: What Makes a DocuSign an Efficient Company?
Dustin Grosse (LinkedIn ): DocuSign is the industry pioneer and has kept that competitive advantage over the years via maintaining an entrepreneurial environment that thrives on collaboration, creativity and innovation. The firm was started in 2005 when Tom Gosner (now Chief Strategy Officer) envisioned a need for the service while working in the mortgage industry. His insight would turn into a great investment.
Ken Sundheim of KAS Placement: What is Your Role at DocuSign?headhunter-ceo-docusign
Dustin Grosse (Twitter) is the Chief Marketing Officer and runs DocuSign e-commerce team and strategic partnerships. He discovered the firm during its infancy when using their services at Microsoft and had the foresight to leave a top company to go to a potential home run. Dustin then leveraged his foresight and expertise to get in the door and would quickly become an integral part of their growth.
Although we never met, Mr. Gosner seems like a humble, outgoing individual as this picture was taken from his visit to MTV .
Q: What are You Trying to Accomplish at DocuSign?
For our younger readers, DocuSign doesn’t want to change the world, nor do they want past success to hinder future ambition. Mr.
DocuSign wants to keep business transitions that ordinarily were done through paper digital. They also are working towards growth in the area. Not only does this help their revenue stream, it saves countless trees every year.
Q: By What Year Do You Think Paper will be Completely out of the Equation?

Dustin answered the question in a manner that was neutral and that I personally agreed with. He predicts that by the end of the decade, printed, signed and faxed contracts will transition from endangered to extinct.
In the End
When smart, ambitious people love their job, sell a competitive product and believe in the system (a.k.a the company they work for), much more can go correctly than incorrectly.

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